Kasumi MIYAKE // Graphic Communication: March 2012

Monday 26 March 2012

Palmer's poster advertisement

Palmer's product packaging and poster advertisement design.

Gift card generator page

Once a customer visits the Amazon website they will be greeted with a pop up to inform them of the international and customisable gift card service.

They pop up will provide a link button to the gift card generator page.

I have developed the webpage layout for the gift card service. The current gift card webpage does not have the customisable gift card service so I have had to modify the page to include this. I have tried to keep to a simplistic design that is easy for the user to navigate. I have also employed an orange blue and grey colour scheme to keep the web design in keeping with Amazon's brand image.

Card designs and card design generator

Detail form. I have also included a voice recording option to add a personal touch to the gift card.

Saturday 24 March 2012

Catch it early- logo for app and poster design

I have modified the visual for the lung cancer awareness project. I have decided to not use the typographical image visual. Although it can deliver the message to the audience, I feel that it does not capture the friendly mode of address that will help to make the campaign more successful by reaching to the audience in a more inviting and supportive way. The typography in the shape of the lung does inform the audience hat they need to know but the image makes the delivery approach seem morbid.

I have decided to stick with an infographic style but in a more visual manner that delivers the message in a more positive way. As my campaign consists of an installation and app, I will need to make the identity of the campaign coherent through all forms of media. I will adhere to the three colour palette range I have utilised in the installation and use this to create the identity for the campaign. As the circle shape is simplistic, I intend to keep with a minimalistic theme.

I had originally planned to have the app logo using the circle installation shapes. However, I feel that the circle is too ambiguous and relies on the typography to be read in order to recognise the app. Although the circles and colours help to capture a more positive tone, it would be better if this is emphasised to the audience.

To enhance the recognition of the app and the campaign, I have designed a logo which can be transferred across all media. I have decided to use a simple shapes to create a silhouette of a person with outstretched arms. This anchors the 'catch it early' message as the silhouette appears to be ready to catch something'. The stance also connotes a more optimistic outlook helping to capture the message that there is support available. Additionally this works to create a community feel so that people do not feel isolated and are part of a group to tackle and overcome their lung cancer diagnosis. in order for people to recognise that lung cancer aspect of the campaign, I have drawn a simplified lung vector inside the silhouette for easy recognition.

I have created a mock up of what the app could look like when viewed on the iTunes store as a way to show how the app logo works in context. I intend to create the visualisations for the app as well but for this, I have utilised an existing app for reference.

Logo working in context.

When the application is opened, the logo will appear as the welcome feature.

© Kasumi Miyake 2012

After, the welcome visual appears the app will display the its contents. I have kept to a minimalistic aesthetic so that the user can navigate around the app easily.

I plan to develop the remainder of the apps contents over the course of the week.

I have also developed a few poster designs using the logo as a means of creating a unified campaign that people can recognise which will help to get more people aware of the campaign and to get them to download the app. I have visualised the poster info graphically to make the poster more appealing.

I think the first one works better as the second composition's tagline visually segregates the idea of being part of a group. The third composition's tagline size does not really encapsulate its meaning, the larger font size captures a stronger voice making the statement more convincing.

Friday 23 March 2012

Catch it early app visualisation

After designing the projection, the next step is to design the app as the QR code will link the user to download the app. I have created a few visualisations to see how the app could appear and what information would need to be included.

By organising what information I will include in the app will help me to plan how I will need to layout the information so that it is user friendly. The next step I will take will be to make the aesthetic fit in with the identity. I want to make the sure that it maintains a positive tone of voice to support the user.

Applications tend to have a visual animation in the beginning once the user opens it. I have created a mock up of the welcome note using the circles from the projection to create a cohesive identity.

I feel that although the projection works, the circles do not work in creating the identity of the app. it would work better to create a new logo that still captures the simple visual identity of the projection but also capture the lung cancer aspect more.

Thursday 22 March 2012

Catch it early concept

I have decided to change the text rendered into the shape of the lungs containing the facts by replacing the idea with a more interactive concept.

A floor projection will be used for this project as well as I think it is easy to display the information using an infographic approach for easy understanding without having the viewer putting to much effort.

The floor projection will be interactive. It will be advertised in public spaces during Lung Cancer Awareness Day- the projection can easily be projected into parks, health food shops non-smoking and smoking areas. I have changed the directed target audience by directing the installation to both smokers and non-smokers. This way, everyone can be embraced to be informed about lung cancer thereby helping to raise awareness.

Dissolves to show next visual.

Blue circle dissolves to show the pink and orange circle. User taps onto the interactive floor projection with their foot on their corresponding answer.

The pink circle will grow and the orange circle will shrink to visually explain the likelihood of being diagnosed with lung cancer.

Users will be asked to tap the projection to show the chances decreasing and the circles become smaller. The more they tao onto the project, the more they will find that the numbers and circle size will start decreasing.

The decreasing numbers and circle sizes help to visually explain that you could reduce your chances.By making the user partake in the projection also helps to convey that they are in control of minimising risks and how the disease is not in control of them, helping to project a more positive voice. This will encourage users to check their symptoms early.

The QR code will be appear so that they can directly get the app after interacting with the projection.

The chance percentage and the circle shape will appear smaller and smaller to show that the chances can be minimised. I have adopted this visual approach to evoke a more positive outlook on lung cancer to embrace how people should not be scared of being diagnosed and also to make people more aware of it to convey how early diagnosis can save lives.

Wednesday 21 March 2012

Palmer's cream development

As the selling point of the product is the moisture the cocoa butter gives to the skin, I wanted to evoke how the power of cocoa beans can help to create great glowing skin. I have tried to capture this by using floral patterns that capture movement and femininity to convey the sensuality of the skin and the working effect of the product.

After receiving feedback from peers, I found that it was important that I make sure to highlight the product. Out of my earlier developments, the composition below was the most popular as it highlighted the product so it was clear. Perhaps the symmetrical composition and the way the floral patterns leads the eye to product makes the composition strong. I could experiment with colour ways to enhance the depth of the composition.

In keeping with the composition, I have tried to experiment with colour to see how the composition would be affected. The pink hue makes the composition bold. However, it is appears to be overpowering the product. The flat background lacks depth making the floral patterns lifeless by blending into the background instead of creating a playful image that has depth built into it through the layers.

Because of the lack of depth, I have tried to experiment with gradient to create a pop of colour to stand out but help to enhance the product image. This composition works more effectively as there brown tones helps to merge the product and background without being too overpowering. By limiting the pink hue, the vertical movement helps to showcase the product. However, at the same time the boldness of the changes in gradient seems too harsh, when the product is about moisturising your skin, making you feel good, making you smell good (which can be uttered as quite sensual).

I have refined the gradient to include the pink to convey the sense of femininity but have created a gradual gradient change to make a smooth transition which subtle anchors the soft moisturising effect of the product. This works well in creating a more mature appeal. However, it does not quite work effectively in showcasing the product as the main focus.

To make a cohesive composition that evokes the product through the background whilst creating a central focus on the product is important for this advertising approach as it aims to highlight the new identity of Palmer's. As the softer gradient proves to work more effectively, I have kept to this effect but have altered the colour as I did not particularly think that the strong pink hue aesthetically fit with the product. In order to create a unified composition that anchors the product, I have decided to experiment with the product labels colours.

This helps to create a more elegant and soft refined touch. Although there is a lot of attention to the background, the product also maintains its importance. The delicateness of the yellow and pink hues helps to anchor the product whilst appealing to the young adult audience.

Just as another experimentation, I have modified the product colour and the label to see the effect. I feel that the earlier composition is more elegant and more fitting to the audience as the pink is too overbearing, making the product look too girly and not feminine.

Tuesday 20 March 2012

Repackaging Palmer's Cocoa Butter Formula

I use this product myself and have found that the packaging is not so appealing. I simply buy it because the smell of the cocoa butter is nice and the product is compact so you can take it on the go. Having asked ladies if they buy or know of the product, it appears that consumers buy it cause of the appealing scent and moisturises the skin well. Consumers who did not know of the product said that they would buy a different product because the packaging looked unattractive. They would prefer to choose a brand they knew eg. Bodyshop. They said that if the product were redesigned to look more appealing and feminine, they would consider buying the product.

After looking at hand cream packaging, I have created and rebranded Palmer's logo as well as the packaging to evoke femininity, softness and beauty. After looking at products with cocoa butter, they all seem to contain a cliche bean image which wasn't aesthetically appealing in particular. therefore, I have chosen to negate from using the stereotypical illustration of a cocoa bean and have instead utilised a brown palette range with the pink hues to convey the cocoa butter scent in a subtle way.

Logo design

Product design

I have utilised soft pearly hues mixed with pink and brown hues to capture a feminine aesthetic to appeal to the late teen audience. As most hand creams that I have looked at keep to a simplistic design, I have tried to fit with the conventions and have made the design minimalistic. I have added shapes and patterns to enhance the feminine appeal.

Initial poster design

I have created an initial poster design that focuses on the product to allow people to recognise and become familiar with the new product design. I have utilised a light brown hue to capture the cocoa scent that is the unique selling point of the product, mixing this with a pink gradient to enhance the sense of femininity to attract female attention.

Initial poster design 2

As the coloured gradient background lacks interest and does not stimulate or excite the viewer, I have tried to arouse a natural aesthetic that conveys how the product will make the skin nicely moisturised but also focusses on the new design of the product.

Redesigning product 2