Kasumi MIYAKE // Graphic Communication: January 2012

Sunday, 22 January 2012

All works handed in for Semester One Asssessment

I have handed in my five projects to be assessed during the coming three weeks for one of my modules.
Here is a preview of my final outcomes of the projects.

Feel Good Drink Poster

Bra donation project

Nike Store Concept

Starbucks' RED campaign poster

Heineken Limited Edition Bottle Design Competition

Tuesday, 3 January 2012

Draft NikeID pitch booklet

I have been making the refinements to the bra project booklet but I still have a lot to work on. I thought it would be better to start my NikeID booklet to get the main parts completed so that I can just keep refining them so that both projects would be ready to hand in for assessment. I am not sure whether or not I have chosen the right typography for the booklet and I still have to make a real prototype of the display and take photographs of it to put in the booklet (which will be placed where the blank double page spread appears). I was also wondering if it would be good to visually demonstrate how the tag works with real photographs of a person wearing the tag and walking around a circuit to help the client to make the concept more easier to understand? Or maybe I should include an illustrated storyboard of the concept?

Instead of having a booklet, it may probably be just better to stick with A3 sheets.

Here is development of the front cover for the bra project I have refined up to so far. I thought it would be best in keeping with the visuals of the campaign.

Designing the pitch booklet

As I am working on the finishing touches of all of my projects, it is time to organise how I will present my projects for my upcoming assessment which is due in two and a half weeks time.

I have collated my body of work for the bra campaign in the form of a booklet to deliver as a pitch. I have roughly sorted out what I will include so that the campaign's aims and delivery method can be understood by the client. As design is the subject of my course, it is integral to not only create effective and strong visuals for the designs themselves but also for how I will present my work. I will have to refine the front cover, at the moment it does not reflect my creative skills nor does it reflect the campaign well. The images below are the roughs for how my pitch booklet will look like. I will also need to create a pitch booklet for my NikeID store campaign.

Bra campaign project

Front cover © Kasumi Miyake 2012

Brief and aims © Kasumi Miyake 2012

Prototypes of bras to be made © Kasumi Miyake 2012

Display designs © Kasumi Miyake 2012

Free post bag design © Kasumi Miyake 2012

Showcasing it on VS Fashion show © Kasumi Miyake 2012

Today I have also worked on taking my prototypes more professionally by using an SLR camera. I have previously taken the photos using a digital camera without taking into account the presentation which resulted in poor images. I am much happier with the new photographs as they showcase the prototypes with high definition and better presentation.

Monday, 2 January 2012

Heineken design submitted

I recreated the design for the final Heineken bottle design again by drawing a bottle vector on Illustrator for the base of the image to create a more high quality image. The previous design was not of high quality due, having pixelated edges as I only based the bottle on the bottle image given by Heineken.

It has been my first time submitting a design entry via Facebook. I didn't know what to expect once I had uploaded my image. I received an email confirming that my entry was successful with a link to my bottle image that has been modified by the review team by adding the cap and logo onto my design. I was wondering how the current entries all had the same visual aesthetic for the bottle- this is how it was done!

But to my surprise, the bottle designs also get rendered so that the design warps around the bottle. As I did not know this, my bottle design has been affected where the scale has been adjusted not to the scale I had anticipated (shown below).

I will need to adjust the scale of my design so that the star, brand name and pattern are not cut off considering that another design entry will appear on the other half of the bottle to create one finished product design. It's interesting to see how the competition entries are processed, you realise that you design entry may not actually be entirely completed when you submit it.

Sunday, 1 January 2012

Starbucks Poster

Having designed the cup, I have worked on creating a poster to promote the 5¢ donation campaign that will be promoted on Valentine's Day. I have chosen this cup design as it was more strikingly visual and fitting to Starbucks. As I thought that the swirls in the other design helped to entice customers by evoking the scent of coffee, (one of the joys of having a cup of coffee is the smell!) I have incorporated this into the poster. I have also adapted the red hue to the same hue as the logo for (RED).

In order for the campaign to be successful, it would be beneficial to have a poster that makes consumers aware of the cup before Valentine's Day. The poster could be advertised a week before Valentine's on major transport links (where many coffee consumers like office workers take their coffee on the go) or shopping malls (where there is a Starbucks- often having shoppers have a break/ meeting up for tea etc).

I have decided to go with a minimalistic aesthetic in order for the poster to be easily understood and recognised. The main purpose is to communicate to consumers that by buying a drink from Starbucks, they are also helping others as Starbucks donate's 5¢ towards the (RED) campaign in order to fight AIDS in Africa. Keeping with the Starbucks brand identity, I have utilised the tick boxes that Starbucks currently has on their cup designs but have added an extra box that is ticked to mark that every drink will be giving a donation.

The black Starbucks logo may be too overpowering although it does get instant recognition so I have tried to develop another composition that utilises softer colours to make the coffee cup the main point of focus (see design below).

The poster's function is to inform the audience about the campaign but will also help to remind those who have seen the poster beforehand about the campaign when they see consumers holding the cup design on Valentine's day to encourage them to also buy a Starbuck's drink because the proceed will help others. I have chosen this day as it is a day in which many people express their care for their loved ones and admirers so it would be a suitable event as it perceived as a celebratory day.

I feel that this design is more effective as the whole composition is unified, creating a focus on not only the cup design but also the message. By incorporating Starbuck's green colour, the brand if more easily identifiable and not overly powering. The stra line marks Valentines Day as a celebration making it convey a joyous mood. The tickbox can be further refined as I feel that the heart shape does make people refer to it as one of the tickboxes but as a separate visual. It may be more effective if it is just the same as the others in the rectangular box shape.