Brief:
To create a national campaign that informs and persuades females to donate their old, unwanted bras into Bra banks situated across the nation for a better cause. Useable bras collected from the Bra banks are sent to Kenya and Zimbabwe and donated to females or are recycled by the BRC (British Retail Consortium) where £1 per kilogram of bras collected will be donated to the Breast Cancer Research charity. Many people are unaware of this scheme so it would benefit from more coverage through advertising to generate more donations whilst raising awareness for Breast Cancer.
Prototype:
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
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| © Kasumi Miyake 2011 |
Execution:
Typography will be sewn onto bras informing customers at lingerie shops about the bra bank scheme. These bras will be hung on the racks along with other bras that are sold in lingerie shops. A freepost envelope bag will be situated beside the shopping till for customers to feel free to pick up. The freepost bag will have photographs of the typography on the bra so that the customers can easily identify them.
Development:
The prototypes are just to reference the look as a visual. I will have to refine the typography on the bras to make it more legible and clear. The final designs will be hand sewn with care, taking into consideration of stitching.
After I produce the final outcomes I will photograph the bras professionally so that I could use the photos to place onto the freepost bags for the customer to identify the scheme with the bag.
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