As mentioned in my previous post, I have been commissioned to create the programme booklet for Durham University's Castle College fashion show event. As I had produced posters for the event, I have kept to the same aesthetic as the posters (available to view here:
http://miyakedesign.blogspot.com/2012/02/final-year-semester-twotime-to-start.html).
I received a call on Wednesday evening asking if I could produce the programme by the weekend. I was given the text that needed to be in the programme along with the illustrations yesterday so I had to work on this project straight away. I have created a booklet before but wanted to make sure that I would deliver the project in on time as calculating how much time I would need to make the spreads would prove difficult as it comes down to your own judgements on whether it looks 'right' or not.
My client did not give me any restrictions allowing me to make the creative decisions freely and independently. The project allowed me to adapt to work quickly and be highly organised so that I would be be able to deliver the project within the set deadline. By regularly sending my designs to my client and having phone meetings, I was able to produce the programme that they were pleased with and delivered within the next day.
Front Cover
 |
| © Kasumi Miyake 2012 |
I manipulated the original photograph by changing the lighting and contast to make the photo appear more professional and editorial like a fashion magazine spread. I kept to the Bebas typeface for the main heading and Madame Butterfly typeface for the date that I used for the poster to keep within the same visual aesthetics so that the advertising and content would be cohesive.
 |
| © Kasumi Miyake 2012 |
 |
| © Kasumi Miyake 2012 |
 |
| © Kasumi Miyake 2012 |
The spot illustrations have been drawn by Sophia Chan. You can view her blog via this link:
http://indistinctvision.blogspot.com/ I added washes of inks to her illustrations as my initial spread for this page was not in harmony. The white background overpowered the illustrations creating a distinct contrast that was too harsh for the soft qualities of the watercolours.
 |
| © Kasumi Miyake 2012 |
 |
| © Kasumi Miyake 2012 |
I have corrected the photographs for all the photos using Photoshop to create a more professional and refined visual aesthetic.
Back page
Durham Castle logo. 'Programme produced by Kasumi Miyake'
No comments:
Post a Comment