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| © Kasumi Miyake 2012 |
As the selling point of the product is the moisture the cocoa butter gives to the skin, I wanted to evoke how the power of cocoa beans can help to create great glowing skin. I have tried to capture this by using floral patterns that capture movement and femininity to convey the sensuality of the skin and the working effect of the product.
After receiving feedback from peers, I found that it was important that I make sure to highlight the product. Out of my earlier developments, the composition below was the most popular as it highlighted the product so it was clear. Perhaps the symmetrical composition and the way the floral patterns leads the eye to product makes the composition strong. I could experiment with colour ways to enhance the depth of the composition.
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© Kasumi Miyake 2012
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In keeping with the composition, I have tried to experiment with colour to see how the composition would be affected. The pink hue makes the composition bold. However, it is appears to be overpowering the product. The flat background lacks depth making the floral patterns lifeless by blending into the background instead of creating a playful image that has depth built into it through the layers.
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© Kasumi Miyake 2012
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Because of the lack of depth, I have tried to experiment with gradient to create a pop of colour to stand out but help to enhance the product image. This composition works more effectively as there brown tones helps to merge the product and background without being too overpowering. By limiting the pink hue, the vertical movement helps to showcase the product. However, at the same time the boldness of the changes in gradient seems too harsh, when the product is about moisturising your skin, making you feel good, making you smell good (which can be uttered as quite sensual).
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| © Kasumi Miyake 2012 |
I have refined the gradient to include the pink to convey the sense of femininity but have created a gradual gradient change to make a smooth transition which subtle anchors the soft moisturising effect of the product. This works well in creating a more mature appeal. However, it does not quite work effectively in showcasing the product as the main focus.
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| © Kasumi Miyake 2012 |
To make a cohesive composition that evokes the product through the background whilst creating a central focus on the product is important for this advertising approach as it aims to highlight the new identity of Palmer's. As the softer gradient proves to work more effectively, I have kept to this effect but have altered the colour as I did not particularly think that the strong pink hue aesthetically fit with the product. In order to create a unified composition that anchors the product, I have decided to experiment with the product labels colours.
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| © Kasumi Miyake 2012 |
This helps to create a more elegant and soft refined touch. Although there is a lot of attention to the background, the product also maintains its importance. The delicateness of the yellow and pink hues helps to anchor the product whilst appealing to the young adult audience.
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| © Kasumi Miyake 2012 |
Just as another experimentation, I have modified the product colour and the label to see the effect. I feel that the earlier composition is more elegant and more fitting to the audience as the pink is too overbearing, making the product look too girly and not feminine.
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