Kasumi MIYAKE // Graphic Communication: Starbucks cup design

5. © Kasumi Miyake 2011

6. © Kasumi Miyake 2011

I have decided to create a design for Starbuck's cup after looking at their festive Christmas designs.

I thought that if would be beneficial for their brand to use their cup as a marketing tool for other events to enhance their brand identity and evoke their global responsibility ethos as they have a large audience base and consumers carry cups on-the-go making it an effective way of delivering messages to a mass audience.

I considered ideas which included designing a cup to appeal to children, a festive christmas cup, a cup to reinforce their brand values.

In the end I have selected to focus on reinforcing their brand values concerning for the global community. Not all consumers may be aware that their sources are not only sourced as fair trade but for each cup consumed, 5¢ is donated to the (RED) campaign.

Considering the nature of being caring and showing and appreciating love and others, I thought that it would be effective to promote this campaign on Valentine's Day. Therefore, I have worked on creating cup designs that will be used for all drinks on Valentine's Day.

Initial ideas:

Developments:

1. © Kasumi Miyake 2011

2. © Kasumi Miyake 2011

3. © Kasumi Miyake 2011

Out of the designs that I have developed, I think that 5 and 6 are the strongest. 5 captures the Valentine's theme but maintains to convey the image of coffee evoked by the swirls capturing the delightful aroma of Starbuck's Coffee. 6 is more bold and therefore most impacting and eye-catching allowing for the cup design to communicate the message to the audience well. The textured heart print helps to evoke a warm image that conveys the sense of care Starbuck's values to their brand. The visual aesthetic of the heart is very fitting to Starbucks.

Which do you think is better?

Kasumi MIYAKE // Graphic Communication

Saturday, 31 December 2011

Starbucks cup design

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