Kasumi MIYAKE // Graphic Communication

Saturday, 31 December 2011

Starbucks cup design

5. © Kasumi Miyake 2011

6. © Kasumi Miyake 2011

I have decided to create a design for Starbuck's cup after looking at their festive Christmas designs.

I thought that if would be beneficial for their brand to use their cup as a marketing tool for other events to enhance their brand identity and evoke their global responsibility ethos as they have a large audience base and consumers carry cups on-the-go making it an effective way of delivering messages to a mass audience.

I considered ideas which included designing a cup to appeal to children, a festive christmas cup, a cup to reinforce their brand values.

In the end I have selected to focus on reinforcing their brand values concerning for the global community. Not all consumers may be aware that their sources are not only sourced as fair trade but for each cup consumed, 5¢ is donated to the (RED) campaign.

Considering the nature of being caring and showing and appreciating love and others, I thought that it would be effective to promote this campaign on Valentine's Day. Therefore, I have worked on creating cup designs that will be used for all drinks on Valentine's Day.

Initial ideas:

Developments:

1. © Kasumi Miyake 2011

2. © Kasumi Miyake 2011

3. © Kasumi Miyake 2011

4. © Kasumi Miyake 2011

5. © Kasumi Miyake 2011

6. © Kasumi Miyake 2011

7. © Kasumi Miyake 2011

Out of the designs that I have developed, I think that 5 and 6 are the strongest. 5 captures the Valentine's theme but maintains to convey the image of coffee evoked by the swirls capturing the delightful aroma of Starbuck's Coffee. 6 is more bold and therefore most impacting and eye-catching allowing for the cup design to communicate the message to the audience well. The textured heart print helps to evoke a warm image that conveys the sense of care Starbuck's values to their brand. The visual aesthetic of the heart is very fitting to Starbucks.

Which do you think is better?

Monday, 26 December 2011

Heineken limited edition bottle design

I have decided to create a few designs for the Heineken Limited Edition competition.

The competition consists of designing half of a Heineken bottle which will be collaborated with another designer's work which will be merged to create two designs on one bottle.

Observing the designs that have been entered, I have noticed the majority of the designs employ green, red or silver colours, perhaps because Heineken's brand is infused by these colours.

There are no limitations for this project but to employ the brand logo.

Here are the designs I have created. I have tried to stick to evoking Heineken's brand identity by employing the signature colour scheme.

Out of these designs, I have selected the strongest designs (featured below). I plan to develop these designs.

I plan to set a timescale of one week for this project.

Window display

Refined window display for presentation in context.

After receiving feedback from my crit, I have visualised the window display for my bra project so that it demonstrates how it will appear in context. This visualisation makes it easier for clients to understand how the window display will appear.

Thursday, 15 December 2011

Free post bag final design // final window display design

Final Design

Wednesday, 14 December 2011

Free post bag developments

After receiving feedback from peers and the target audience, from the designs I had developed earlier (shown in my previous post), I have refined the bag design considering their feedback responses. I have utilised the patterns they thought were appealing. I have also tried to adapt the opacity of the patterns and the colour of the typography as there was a concern of legibility. I have moved the bra to hook onto the 'your'. This was a suggestion that was repeatedly made. As the bra image is not clear, I have added the word 'bra' with the same aesthetic of the typography to create a more clear and coherent statement.

1. © Kasumi Miyake 2011

The pink background is too overpowering. This makes the typography not as legible. A lighter colour choice to create a starker contrast between the deep typographic colours would improve legibility.

2. © Kasumi Miyake 2011

This colour range works more effectively than the previous design. The typography is easier to read whilst maintaining an attractive aesthetic with the pattern in the background.

3. © Kasumi Miyake 2011

I have tried to experiment with the colour range in the patterns to see if it would affect the overall balance of the bag. I thought that the purple colour on the edges would help to create a strong colour scheme to create a focus on the typography but it appears to be more detracting. I think that the other composition is more effective on projecting the statement to 'Donate your bra'.

I will consider trying out different colour ways as I feel that the ribbon typography may not be the best colour choice.

(Edit post)

I have experimented with different colour ways, to create a softer and more elegant aesthetic to the refined compositions above.

4 © Kasumi Miyake 2011

5. © Kasumi Miyake 2011

I feel that this colour choice is much more better than the previous colour way. Out of all the compositions, number 6 is the strongest composition as it attracts attention through the pattern detail whilst maintaining a balanced composition.

Tuesday, 13 December 2011

Free post bag redesigns

Original design

After receiving feedback from my tutorial I am working on redesigning the free post bag. I originally chose a brown colour as I had only considered using the brown post envelope as the material for the bag. However, this is not appealing to the audience. In order to make the bag more appealing, I have tried experimenting with patterns as suggested by the feedback that I received.

I have focussed on floral and lace patterns to anchor the concept of undergarments and create a feminine aesthetic. I think number 1, 5 and 7 are the strongest developments. However, I am not sure if number one has the right aesthetic to fit with the scheme as the visual aesthetic is very modern.

Which one appeals to you best?

Sunday, 11 December 2011

Putting the store concepts together.

I have been working on creating the visuals for the store concepts to present as pitches for my upcoming assessment. These can be seen in my previous posts. I have developed the visuals for the bra donation campaign for the window display design, in-store display design and free post bag. For the Nike campaign, I have created visuals for the in store display design, the window display design and have now produced the tag design that will be worn by the wearer to make the concept understandable in context. The small adjustments I have made are uploaded here. By creating the visuals, I will be able to present my concept in Tuesday's tutorial and get critical feedback. I just now have to create a prototype of the shoe layers for the Nike window display. Over next week and during Christmas I will work on refining the visuals so that I can present them on boards as a pitch.

Store front window display of VS store promoting bra donation campaign.

Nike project

Tag that will be given for customers to wear after they design their customised Nike shoes. The tag will be printed after they design their shoe. The tags colour (shown here with blue and pink) will have the main colours of the customer's shoe design to make each tag feel unique. They will be able to keep the tag so that they can refer to their designed shoe later via online media using the QR code.