Kasumi MIYAKE // Graphic Communication

Saturday, 21 April 2012

Cadbury Floor Projection Animation

I scheduled an IT tutorial with Andy Chong to seek advice on creating an animation that would demonstrate how my floor projection for the Cadbury project would work. I pitched my idea through all my visuals I have developed so far to explain how the concept works. He has advised me to use Motion5 software to animate the bubbles, logos and product.

As this software is new to me, I have found it challenging to navigate myself around the tools. I gave myself a day to play around with the software to know what I could achieve with the programme.

I have collaborated with Victoria to help me create the animation as she has had prior experience with the programme. She has helped a lot in teaching me the basics of the programme so that I could apply the techniques and render the animation.

Below are some stills and videos demonstrating the development of the motion animation.

1. Cadbury hue background

2. Cadbury tiled logo background

The logo helps to anchor the product so that consumers can easily recognise and associate the chocolate bubbles to the brand. However the tiled approach may appear too busy considering that the bubbles will be the main focus and will be animated throughout the animation.

3. Single logo background.

The single logo background is more simple and gets the consumer to look at the logo without being too distracting.

4. Stills from sequence

Video sequence animation development

(I have been trying to upload the other videos but there has been technical failures).

Next steps to take:

I will need to refine the movement of the animated bubble so that they are more dispersed around the whole frame

I will need to organise the Bubbly bars to flow around the frame constantly so that throughout the whole sequence the product is viewed by the audience

I will need to demonstrate the movement of the bubbles when a person interacts with the projection.

- I could possibly achieve this through incorporating animated footprints to appear in

the clip

Sunday, 15 April 2012

Re-edited Palmer's Poster

I have changed the aesthetic of my latest developments as the product design appeared to conventional. Although the respondents said that the design I created was more appealing than the existing design, I felt that perhaps the product lacked a modern aesthetic by keeping to its traditional aesthetic too much. I have changed from using a predominantly brown hue colour to a more golden shade utilising brighter colours. I have incorporated light green tones, orange and pink in order to create an uplifting, modern and fresh appearance as some of the feedback I had received touched upon the colour palettte.

I have adapted the initial poster aesthetic I had utilised in my early developments where I had concentrated on pink hues to fit my latest refined product design. I have employed golden hues (see above image) to convey the butteriness of the cocoa and organic visual elements to anchor the organic natural ingredients. The images below showcase my earlier developments, experimenting with colours and layers.

Earlier developments

I have produced another advert design to re-establish the brand in the market. Instead of focussing on the product design as the focal point like the advert at the top, I have focussed on establishing the new logo. This will enable consumers to recognise and become familiar with the new logo so that they can easily recognise the new product design. As the logo is rather simple, I have focussed on guiding the consumers to remember the logo by anchoring the logo with an product placement image on the bottom right hand corner of the advert. I have experimented with different colour ways to see which would be most effective. The cream coloured seems to work best as it helps to enhance the logo image. By keeping to a simplistic design and utilising a minimal strap line the visual is aesthetically impacting and easy to remember.

Friday, 13 April 2012

Palmer's development from feedback

After conducting a survey on my latest design developments, I have found that the design lacked clarity in terms of the hierarchical structure of the information. I need to make it more obvious that the Cocoa Butter Formula is the main centre of focus. Although the design was perceived to be more aesthetically pleasing than the current existing product, the product was very conventional in terms of colour usage and conventions. This is perhaps why the design may not really stand out from its competitors.

I have modified the logo- as the previous logo appeared outdated, by giving the product a much more modern and simple aesthetic. I have focussed on making the product look more simple, there was too much design elements that made it hard for people to read the text logically. I have chosen to change the palette range from brown to orange and pink hues to help make the product appealing and more unique. I have also modified the tube with a photographic representation to make the packaging look more professional by showing how it would look like in real-life.

I feel that this product is more effective .This design is more simple and clean. The text has been arranged so that the viewer is guided to easily read the most important information first by making the top area the focal point of the design. This helps to lead the viewer to view the label from top to bottom. The colours still help to convey the cocoa butter quality but also gives an appealing aesthetic from the bright exotic and eye-catching colours. The leaves vector help to suggest the product as an organic product.

Wednesday, 11 April 2012

Palmer's redesign development

In contrary to my earlier Palmer's hand lotion redesign (click here to view previous design,) I have modified the design to capture the cocoa butter scent selling point. My previous design was perceived by the audience as an appealing product that they would buy simply because of the packaging and not for its quality. As Palmer's is a brand with a long history company (known for helping to reduce stretch marks for women, revitalise hair and make skin smooth and well moisturised) the packaging would be better if it encapsulates the butteriness of the cocoa butter formula. I want to redesign the packaging to rebrand the product so that it is more modern and in keeping with young adult female target audience.

Re-designs

I think that the cocoa bean illustration looks better positioned in towards the top of the product than towards the bottom as it anchors and highlights that the product is made from cocoa by attracting the eye's attention instantly. The coral pink colour helps to make the product look exotic and modern whilst appealing to a female audience because of the feminine hue. The brown logo instills an organic quality, suggesting that the product is made from natural goodness whilst anchoring the colour of the cocoa bean. The cocoa bean silhouette helps to anchor the product's cocoa butter formula.

I have modified the typeface for the logo as the sans-serif typeface lacked character that conveyed the company's long history. I decided a serif typeface would be more fitting for the company as the sans-serif typeface's aesthetic is too soft, especially in relation to the illustration and brown hues. Out of these designs, the left one is most appealing, capturing a sense of nature, evoking the product as a product made from 'natural goodness'. The green hue on the mouth of the tube helps to add interest so that it would stand out from stock shelves.

Best design development so far

Just to seek out other colour alternatives, I have experimented with peach and brown hues to see which variations are most effective. I have also added a palm tree illustration to see if it would help make the product look more natural and exotic. However, it appears to catch the eye, taking away the focus from the cocoa bean plant illustration.

I intend to ask the target audience their opinions of the designs I have created and refine the design according to the feedback.

Please can you fill in this quick survey! :)

Tuesday, 10 April 2012

ASOS cover illustration

Monday, 9 April 2012

Zara illustration on website and shopping bag

I have illustrated the model with floral and organic vectors to make her appear like a nature goddess than simply a model to enhance the pro Earth day and eco-conscious message. This appears to make the Earth day message more visually striking and incoherent with the background on the website as shown below.

Web design

I have chosen the model with the floral pattern as she seems to visually capture 'eco-friendly' more than the one without the floral vectors. As the campaign is about anchoring Zara's environmental policy, this eco-branding of Zara will help to establish more customers who are environmentally conscious. As Zara tries to reduce wastage, has organic fabrics and PVC free shoes, the shopping bags are also recyclable and disposable. As a way to boost its eco message, I have implemented the web design to create a bag design that would be on Zara's eco-friendly shopping bags as part of the campaign.

Eco shopping bag design

Sunday, 8 April 2012

Zara illustration

Illustration development and experimentation in Photoshop

© Kasumi Miyake 2012

Experimentation with brush painting in Photoshop to create a more textured surface with use of overlays to instill tone and form.

Most recent illustration

© Kasumi Miyake 2012

I took a different drawing approach to the previous illustrations. This one is more effective and faster, creating a Guido Crepax like style in terms of minimalist contours to define the figure. I have tried to improve the appearance of the skin to create a sense of form without making the contouring too obvious to create the porcelain effect.