Zara illustration on website and shopping bag

I have illustrated the model with floral and organic vectors to make her appear like a nature goddess than simply a model to enhance the pro Earth day and eco-conscious message. This appears to make the Earth day message more visually striking and incoherent with the background on the website as shown below.

© Kasumi Miyake 2012

Web design

© Kasumi Miyake 2012

Webpage layout with text type and model without floral patttern.

© Kasumi Miyake 2012

Hand typography for eco-chic Zara.

© Kasumi Miyake 2012

Hand typography with pattern on model.

© Kasumi Miyake 2012

Typeface with pattern on model.

© Kasumi Miyake 2012

Typeface with pattern accompanied with flower in the background and pattern on the model 

I have chosen the model with the floral pattern as she seems to visually capture 'eco-friendly' more than the one without the floral vectors. As the campaign is about anchoring Zara's environmental policy, this eco-branding of Zara will help to establish more customers who are environmentally conscious. As Zara tries to reduce wastage, has organic fabrics and PVC free shoes, the shopping bags are also recyclable and disposable. As a way to boost its eco message, I have implemented the web design to create a bag design that would be on Zara's eco-friendly shopping bags as part of the campaign.

Eco shopping bag design