I have modified the placement of the floor projection at a supermarket aisle as it may impose distress to parents who may already have trouble looking after their children whilst shopping for their groceries. I have chosen to change the advertisement location to cinema complexes as this may be more suitable. The environment would be stress-free for parents as they would be there for leisure and not mandatory purposes. Children could also be more free to play around in this area, making the interactive floor projection a more fun experience. This location also aids that cinema goers would have time waiting for their film and thereby provides more opportunity for audiences to see and play with the interactive floor projection.
I have drawn out a visualisation to demonstrate how the projection would look like in context. The floor projection could be located by the ticket and confectionery counter as this would inevitably make the audience step onto the projection to maximise attention and recognition.
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| © Kasumi Miyake 2012 |
The bubbles will be of varying size, the motion sensitive projection will recognise people's footsteps. To avoid people getting claustrophobic, the bubbles will burst into smaller bubbles when the person steps onto the projection. The bubbles will appear to be floating onto of the background and mid-ground layer. The mid ground layer will be composed of floating Cadbury logos and the Bubbly bar to enhance movement and thereby attract attention whilst making the audience aware of the product.
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© Kasumi Miyake 2012
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Image of multiple engagement with the floor projection
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| © Kasumi Miyake 2012 |
The projection will allow multiple interaction. I have created a visualisation of how the projection would appear with a number of people. All the bubbles surrounding the people are small to avoid claustrophobia.
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| © Kasumi Miyake 2012 |
Visualisation to show how the foreground bubbles and mid-ground logo and bubbly bar will be constantly floating around.
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| © Kasumi Miyake 2012 |
Visualisation to show how once the users step of the projection, the bubbles surrounding the free space become larger.
In order to make this campaign cohesive, I have created a QR code poster for the audience to download and fill a simple form to receive their free bubbly in hopes of getting people to want to try the product to create buzz around the product. I will include sharing apps so that people can tweet, facebook, or chat about the free bubbly bar to generate word-of-mouth.
I have refined the design of the website to make it more appealing. The previous development lacked excitement due to the overly simple layout. I have added the product image to enhance the customer's identity with the product. I also have decided to scrap the bubble wrap idea by including the bubbles that are featured in the QR poster and projection to enhance the campaign's visual aesthetic so that it is cohesive. I have noticed that the purple colour is not cohesive and will adapt this in my further developments.
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© Kasumi Miyake 2012
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Redevelopment
Floor projection
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| © Kasumi Miyake 2012 |
Floor projection in motion
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© Kasumi Miyake 2012
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| © Kasumi Miyake 2012 |
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| © Kasumi Miyake 2012 |
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