Saturday, 31 December 2011

Starbucks cup design

5. © Kasumi Miyake 2011
6. © Kasumi Miyake 2011

I have decided to create a design for Starbuck's cup after looking at their festive Christmas designs.
I thought that if would be beneficial for their brand to use their cup as a marketing tool for other events to enhance their brand identity and evoke their global responsibility ethos as they have a large audience base and consumers carry cups on-the-go making it an effective way of delivering messages to a mass audience.

I considered ideas which included designing a cup to appeal to children, a festive christmas cup, a cup to reinforce their brand values.

In the end I have selected to focus on reinforcing their brand values concerning for the global community. Not all consumers may be aware that their sources are not only sourced as fair trade but for each cup consumed, 5¢ is donated to the (RED) campaign.

Considering the nature of being caring and showing and appreciating love and others, I thought that it would be effective to promote this campaign on Valentine's Day. Therefore, I have worked on creating cup designs that will be used for all drinks on Valentine's Day.

Initial ideas:

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011


1.  © Kasumi Miyake 2011

2. © Kasumi Miyake 2011

3. © Kasumi Miyake 2011

4. © Kasumi Miyake 2011

5. © Kasumi Miyake 2011

6. © Kasumi Miyake 2011

7. © Kasumi Miyake 2011
Out of the designs that I have developed, I think that 5 and 6 are the strongest. 5 captures the Valentine's theme but maintains to convey the image of coffee evoked by the swirls capturing the delightful aroma of Starbuck's Coffee. 6 is more bold and therefore most impacting and eye-catching allowing for the cup design to communicate the message to the audience well. The textured heart print helps to evoke a warm image that conveys the sense of care Starbuck's values to their brand. The visual aesthetic of the heart is very fitting to Starbucks.

Which do you think is better?

Monday, 26 December 2011

Heineken limited edition bottle design

I have decided to create a few designs for the Heineken Limited Edition competition.

The competition consists of designing half of a Heineken bottle which will be collaborated with another designer's work which will be merged to create two designs on one bottle.
Observing the designs that have been entered, I have noticed the majority of the designs employ green, red or silver colours, perhaps because Heineken's brand is infused by these colours. 
There are no limitations for this project but to employ the brand logo.

Here are the designs I have created. I have tried to stick to evoking Heineken's brand identity by employing the signature colour scheme.

© Kasumi Miyake 2011

Out of these designs, I have selected the strongest designs (featured below). I plan to develop these designs.

I plan to set a timescale of one week for this project.

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

Window display

Refined window display for presentation in context.

After receiving feedback from my crit, I have visualised the window display for my bra project so that it demonstrates how it will appear in context. This visualisation makes it easier for clients to understand how the window display will appear.

© Kasumi Miyake 2011

Thursday, 15 December 2011

Free post bag final design // final window display design

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

 Final Design

© Kasumi Miyake 2011

© Kasumi Miyake 2011

© Kasumi Miyake 2011

Wednesday, 14 December 2011

Free post bag developments

After receiving feedback from peers and the target audience, from the designs I had developed earlier (shown in my previous post), I have refined the bag design considering their feedback responses. I have utilised the patterns they thought were appealing. I have also tried to adapt the opacity of the patterns and the colour of the typography as there was a concern of legibility.  I have moved the bra to hook onto the 'your'. This was a suggestion that was repeatedly made. As the bra image is not clear, I have added the word 'bra' with the same aesthetic of the typography to create a more clear and coherent statement.

1. © Kasumi Miyake 2011
 The pink background is too overpowering. This makes the typography not as legible. A lighter colour choice to create a starker contrast between the deep typographic colours would improve legibility.

2. © Kasumi Miyake 2011
This colour range works more effectively than the previous design. The typography is easier to read whilst maintaining an attractive aesthetic with the pattern in the background.

3. © Kasumi Miyake 2011
I have tried to experiment with the colour range in the patterns to see if it would affect the overall balance of the bag. I thought that the purple colour on the edges would help to create a strong colour scheme to create a focus on the typography but it appears to be more detracting. I think that the other composition is more effective on projecting the statement to 'Donate your bra'.

I will consider trying out different colour ways as I feel that the ribbon typography may not be the best colour choice.

(Edit post)

I have experimented with different colour ways, to create a softer and more elegant aesthetic to the refined compositions above.

4 © Kasumi Miyake 2011

5.  © Kasumi Miyake 2011
6.  © Kasumi Miyake 2011

I feel that this colour choice is much more better than the previous colour way. Out of all the compositions, number 6 is the strongest composition as it attracts attention through the pattern detail whilst maintaining a balanced composition.

Tuesday, 13 December 2011

Free post bag redesigns

Original design

© Kasumi Miyake 2011
After receiving feedback from my tutorial I am working on redesigning the free post bag. I originally chose a brown colour as I had only considered using the brown post envelope as the material for the bag. However, this is not appealing to the audience. In order to make the bag more appealing, I have tried experimenting with patterns as suggested by the feedback that I received.

1. © Kasumi Miyake 2011

2.  © Kasumi Miyake 2011

3. © Kasumi Miyake 2011

4. © Kasumi Miyake 2011

5. © Kasumi Miyake 2011

6. © Kasumi Miyake 2011

7. © Kasumi Miyake 2011

8. © Kasumi Miyake 2011

9.  © Kasumi Miyake 2011

I have focussed on floral and lace patterns to anchor the concept of undergarments and create a feminine aesthetic. I think number 1, 5 and 7 are the strongest developments. However, I am not sure if number one has the right aesthetic to fit with the scheme as the visual aesthetic is very modern.

Which one appeals to you best?

Sunday, 11 December 2011

Putting the store concepts together.

I have been working on creating the visuals for the store concepts to present as pitches for my upcoming assessment. These can be seen in my previous posts. I have developed the visuals for the bra donation campaign for the window display design, in-store display design and free post bag. For the Nike campaign, I have created visuals for the in store display design, the window display design and have now produced the tag design that will be worn by the wearer to make the concept understandable in context.  The small adjustments I have made are uploaded here. By creating the visuals, I will be able to present my concept in Tuesday's tutorial and get critical feedback. I just now have to create a prototype of the shoe layers for the Nike window display. Over next week and during Christmas I will work on refining the visuals so that I can present them on boards as a pitch.

Store front window display of VS store promoting bra donation campaign.
© Kasumi Miyake 2011

Nike project

Tag that will be given for customers to wear after they design their customised Nike shoes. The tag will be printed after they design their shoe. The tags colour (shown here with blue and pink) will have the main colours of the customer's shoe design to make each tag feel unique. They will be able to keep the tag so that they can refer to their designed shoe later via online media using the QR code. 
© Kasumi Miyake 2011

Saturday, 10 December 2011

Nike in-store development

NikeID studio store concept


Create a campaign that promotes customers to experience the NikeID shoe customisation.

The purpose:

To increase sales of custom Nike shoes.

Media placement:

In-store experience, Window display, Digital,

The solution:

To create a window display that would advertise the customising experience of the NikeID shoe and to create an in store concept that integrates user experience with technology.


To get people to try out the customisation of the shoes and enjoy the experience the Nike brand has to offer which will in turn lead to increased sales and stronger brand identity for NikeID by informing the service Nike offers.


© Kasumi Miyake 2011

- White studio space to create a focus on the colours of the customised shoes.- Gallery of customised shoes on the wall
- Touch screen for customers to customise their own shoe
- Interactive wall: whilst the customer creates their own Nike shoe, the colours they choose for their shoe will be floating as coloured smoke around the NikeID generator.

Overall view
© Kasumi Miyake 2011

- Once the customer creates their Nike ID shoe they can then collect a tag from the shop assistant. They will wear the tag and walk the mini track circuit. The tag will be a technology that can stimulate the designed shoes onto digital media. The mini track circuit will be touch sensitive where the colours of their show design will appear on the circuit when they are walking on top of it to create an engaging experience.

- After the customer has walked the circuit they can then view their a walking video that simulates what they would look like wearing their customised shoe.

- In order to motivate sales, the customer can get the simulation video sent to their email with the details of their designed shoe so that easily refer to it later and if they then choose to order the shoe online.

Thursday, 8 December 2011

Project 1 (bra campaign): Freepost bag and window display design & Nike project: in-store design

The window display will be in the form of a poster. The model's photograph will be in the form of a poster with the pink patterns and text covering the window as vinyl stickers on the window to create the illusion of depth and appeal to attract the passer bys attention.

© Kasumi Miyake 2011

Vinyl graphics on window

© Kasumi Miyake 2011

The poster will be combined with the in-store display that will be located as soon as the customer enters the store to make sure that they are informed about the bra donation campaign. (I have started designing the display- see previous post to see the initial designs).

On the display table there will be freepost bags for the customers to feel free to pick up to bring home and put their old unwanted bras into the freepost bag.  I have created an initial visual for the freepost bag. I intend to make it eye-catching in order to persuade customers to pick up the bag and encourage them to take action for the campaign.

Front of free-post bag

© Kasumi Miyake 2011

Back side of free-post bag

© Kasumi Miyake 2011

NikeID in-store concept visualisation

© Kasumi Miyake 2011
Customer will enter the store -> Customise their own design on the touch screen NikeID shoe generator -> wear a tag around their ankle -> walk the mini in-store track circuit -> view the shoe simulation on the  computer after their walk and view a video of what it would appear to be wearing their customised shoe.

The tag can be kept for the customer to refer back to their shoe design for them to be able to purchase online afterwards if they would like to but can also be immediately ordered for purchase in-store.