After receiving feedback from peers and the target audience, from the designs I had developed earlier (shown in my previous post), I have refined the bag design considering their feedback responses. I have utilised the patterns they thought were appealing. I have also tried to adapt the opacity of the patterns and the colour of the typography as there was a concern of legibility. I have moved the bra to hook onto the 'your'. This was a suggestion that was repeatedly made. As the bra image is not clear, I have added the word 'bra' with the same aesthetic of the typography to create a more clear and coherent statement.
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| 1. © Kasumi Miyake 2011 |
The pink background is too overpowering. This makes the typography not as legible. A lighter colour choice to create a starker contrast between the deep typographic colours would improve legibility.
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| 2. © Kasumi Miyake 2011 |
This colour range works more effectively than the previous design. The typography is easier to read whilst maintaining an attractive aesthetic with the pattern in the background.
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| 3. © Kasumi Miyake 2011 |
I have tried to experiment with the colour range in the patterns to see if it would affect the overall balance of the bag. I thought that the purple colour on the edges would help to create a strong colour scheme to create a focus on the typography but it appears to be more detracting. I think that the other composition is more effective on projecting the statement to 'Donate your bra'.
I will consider trying out different colour ways as I feel that the ribbon typography may not be the best colour choice.
(Edit post)
I have experimented with different colour ways, to create a softer and more elegant aesthetic to the refined compositions above.
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| 4 © Kasumi Miyake 2011 |
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| 5. © Kasumi Miyake 2011 |
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6. © Kasumi Miyake 2011
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I feel that this colour choice is much more better than the previous colour way. Out of all the compositions, number 6 is the strongest composition as it attracts attention through the pattern detail whilst maintaining a balanced composition.
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