Thursday, 8 March 2012

Research publications

In order to find a more effective approach to target my audience, it is vital to understand what strategies have been utilised for current campaigns.

I ordered publications from MacMillan and Roy Castle Lung Cancer Foundation for my research so that I can look at the designs and information provided on the publication to see what key messages they voice out in their campaigns. 

Supportive voice given for those who are experiencing Cancer.

Informational booklet with lots of information on lung cancer.
Early diagnosis posters with brief information on lung cancer (information provided in Welsh as well).

 Bold colour usage. Key message: Early diagnosis. Call to action to get people to check up early.

 Bright colour usage. Focus on the content than the visual in terms of imagery. Straight to the point message.

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